Aimee Joyce London (“we”, “us”, “our”) is a company registered in England and Wales under company number 11017689.

These Terms and Conditions apply to all contracts entered into between you and us for the sale and supply of products and/or services via our website, by phone, or in store (where applicable). By placing an order with us you confirm that you accept these Terms and Conditions. If you do not accept these Terms and Conditions in full, you must not use our website.

1. INFORMATION ABOUT US AND HOW TO CONTACT US

1.1 Who we are. We are Aimee Joyce London, a company registered in England and Wales. Company number: 11017689 Registered office: 116 Kensington Park Road, London, UK, W11 2PW VAT number: 344638192

1.2 How to contact us. You can contact us using the details on our “Contact Us” page, or via:

• Email: info@aimeehoycelondon.com
• Address: 116 Kensington Park Road, London, UK, W11 2PW

1.3 How we may contact you. If we need to contact you, we will do so by telephone or by writing to the email address or postal address you provided when placing your order.

2. OUR CONTRACT WITH YOU

2.1 How we accept your order. Our acceptance of your order takes place when we email you to confirm your order. At that point a contract will come into existence between you and us.

2.2 If we cannot accept your order. If we are unable to accept your order, we will inform you in writing and refund any payment you have made. This might be because the product is out of stock, because of unexpected limits on our resources, because we have identified an error in the price or description, or because we cannot meet a delivery deadline you have specified.

2.3 Your order number. We will assign an order number to your order and confirm it in our order acceptance. Please quote your order number whenever you contact us about your order.

3. OUR PRODUCTS

3.1 Products may vary slightly from their pictures. Images on our website and marketing materials are for illustrative purposes only. We make every effort to display colours accurately, but we cannot guarantee that a device’s display accurately reflects the true colour. Your product may vary slightly from images shown.

4. PROVIDING THE PRODUCTS

4.1 Delivery costs. Delivery costs will be shown to you during checkout (or otherwise notified to you before you place your order).

4.2 When we will provide the products. During the order process we will provide estimated delivery times. These will also be confirmed in your order confirmation.

4.3 Delays outside our control. We are not responsible for delays caused by events outside our reasonable control. Where this happens, we will contact you as soon as possible and take steps to minimise the effect of the delay.

4.4 If you are not available for delivery. If no one is available at the delivery address and the parcel cannot be posted through the letterbox or left securely, our carrier may contact you to arrange redelivery or collection.

4.5 If you do not rearrange delivery or collect your order. If delivery fails and you do not rearrange delivery or collect your items, you may be charged storage and/or additional delivery costs. If we (or the carrier) cannot contact you despite reasonable efforts, we may end the contract and clause 7.2 will apply.

4.6 When you become responsible for the products. You are responsible for the products from the time they are delivered to the delivery address you provided.

4.7 When you own the products. You own the products once we have received payment in full.

4.8 Reasons we may suspend supply. We may suspend supply of a product if necessary to:

4.8.1 deal with technical problems or make minor technical changes; or

4.8.2 update the product to reflect changes in relevant laws and regulatory requirements.

5. YOUR RIGHTS TO CHANGE YOUR MIND (CANCELLATIONS / RETURNS)

5.1 Right to change your mind (distance sales). If you are a consumer buying online (or otherwise at a distance), you have 14 days after the day you (or someone you nominate) receives the goods to change your mind and cancel. Clause 6 explains returns.

5.2 Bespoke and personalised items – no right to cancel. You do not have the right to change your mind for bespoke, personalised, made-to-order, made-tomeasure, or bridal/bespoke items where goods are made to your specifications or clearly personalised.

5.3 Your responsibility to read these terms. You are responsible for reading and understanding these Terms and Conditions. We are not responsible for loss or damage caused by your failure to do so.

5.4 Category-specific policies. The following additional policies apply (and will prevail if there is any conflict with clause 5.1, to the extent permitted by law):

READY-TO-WEAR

• Returns accepted only if items are unused, in original packaging, within 21 days of purchase.
• Proof of purchase must be provided for exchange or credit note.
• Alteration and courier services are available at an additional cost.
• Store credits are valid for 6 months from date of issue.

BRIDAL READY-TO-WEAR

• Returns accepted only if items are unused, in original packaging, within 21 days of purchase.
• Proof of purchase must be provided for exchange or credit note.
• Alteration and courier services are available at an additional cost.

MADE-TO-ORDER

• Made-to-order pieces are subject to a surcharge and take approximately 35 working days until completion (unless otherwise agreed).
• Made-to-order pieces cannot be returned or exchanged.
• Payment must be made 100% on confirmation of the order and is non-refundable
• Returns for Bridal Ready-To-Wear are accepted subject to a £25 restocking fee.

MADE-TO-MEASURE BESPOKE

• A bespoke pattern and fittings service based on an existing style/archive piece.
• Pricing depends on fabric choice and changes to the garment.
• Lead time approximately 75 working days, including around two fittings (depending on style).
• Made-to-measure bespoke pieces cannot be returned or exchanged.
• Payment must be made 100% on confirmation and is non-refundable.

BESPOKE / BRIDAL BESPOKE

• A fully bespoke service involving design development.
• Lead time typically 90–100 working days from first consultation until completion (unless otherwise agreed).
• Bespoke/Bridal Bespoke items cannot be returned or exchanged.
• Payment: 50% deposit on confirmation (non-refundable) and 50% on collection.

BRIDAL COLLECTION (MADE-TO-ORDER)

• Standard sizing typically UK 6–18 (unless otherwise agreed).
• Lead time typically 12 weeks from order to completion. Alterations are additional and may add time.
• Payment must be made 100% on confirmation and is non-refundable.

6. HOW TO END THE CONTRACT / RETURNS PROCESS

6.1 Tell us you want to end the contract. To cancel or request a return, contact us using one of the following:

6.1.1 Phone or email: INFO@AIMEEJOYCELONDON.COM

6.1.2 Online: complete the “Contact Us” form on our website: LINK TO CONTACT US PAGE

6.1.3 Post: Customer Service, 116 KENSINGTON PARK ROAD LONDON UK W11 2PW 6.1.4 Or write to us at that address with details of what you bought, when you ordered/ received it, and your name and address.

6.2 Returning products after ending the contract. If you end the contract after dispatch or delivery, you must return items to: AIMEE JOYCE LONDON RETURNS Aimee Joyce London, 116 Kensington park road W11 2PW All returns must include the delivery note (or proof of purchase). If you are exercising your right to change your mind, you must send the products back within 21 days of telling us you wish to end the contract (unless we tell you otherwise).

6.3 Faulty products. Under the Consumer Rights Act 2015, you have a right to reject faulty products within 14 days and receive a refund. If you believe goods are faulty, return them under clause 6.2. We will inspect the goods and if we confirm a fault, we will refund the price paid. We may offer repair or replacement where appropriate. Repair service (if offered) may be limited to items no more than 12 months old.

6.4 Cost of returns. We will pay return costs for full-priced UK orders or where goods are faulty or misdescribed (as confirmed by us). In all other cases (including change-of-mind returns), you are responsible for return costs.

6.5 Refunds. We will refund you the price paid for the products excluding delivery costs, using the original payment method. We may ask for proof of return and/or delivery charges.

6.6 Deductions from refunds (change of mind). If you are exercising a change-of-mind return:

6.6.1 We may reduce your refund to reflect any reduction in value caused by handling beyond what would be permitted in a shop.

6.6.2 Delivery costs refunded (where applicable) will not exceed the least expensive delivery method we offer.

6.6.3 If you cancel services (e.g., tailoring/alterations), we may deduct a proportionate amount for work completed up to cancellation.

7. OUR RIGHTS TO END THE CONTRACT

7.1 We may end the contract if you break it. We may end the contract by writing to you if:

7.1.1 you do not make payment when due and still do not pay within 7 days of a reminder;

7.1.2 you do not provide information we reasonably need to supply the products/services;

7.1.3 you do not allow delivery within a reasonable time;

7.1.4 you do not allow access to your premises where services are to be supplied.

7.2 Compensation if you break the contract. If we end the contract due to your breach, we will refund sums paid for products not provided, but may deduct or charge reasonable compensation for net costs incurred.

8. PRICE AND PAYMENT

8.1 Where to find the price Product prices are shown on our website (or otherwise confirmed before you place an order). Prices are shown in GBP unless stated otherwise. VAT will be handled according to applicable law and shipping destination. You are responsible for any import/export duties, tariffs, or local taxes outside the UK.

8.2 VAT changes. If VAT or sales tax rates change between your order date and supply date, we may adjust the amount charged unless you have already paid in full before the change takes effect.

8.3 Pricing errors. If we discover an error in the price, we may contact you for instructions before accepting the order. If a pricing error is obvious and could reasonably have been recognised as a mistake, we may end the contract, refund sums paid, and require return of the products.

8.4 Payment methods. We accept: Visa, Mastercard, American Express, JCB, Google Pay, Apple Pay, and PayPal (or such other methods as listed at checkout). Payments are processed in GBP.

9. OUR RESPONSIBILITY FOR LOSS OR DAMAGE

9.1 Foreseeable loss. If we breach these terms, we are responsible for foreseeable loss or damage caused by that breach or by our failure to use reasonable care and skill. We are not responsible for loss that is not foreseeable.

9.2 We do not exclude liability where unlawful. Nothing in these terms limits liability for: death or personal injury caused by negligence; fraud or fraudulent misrepresentation; or breach of your statutory rights.

9.3 Following our advice. We are not liable for damage you could have avoided by following care/use instructions provided.

9.4 No business use. Products are supplied for domestic and private use. If used for commercial, business, or resale purposes, we have no liability for business losses (loss of profit, business interruption, loss of opportunity, etc.).

9.5 Online payments and identity checks. We take appropriate steps to secure online payments but are not responsible for losses arising from online transactions unless we have been negligent. We may validate personal information against third-party databases for security and fraud prevention.

10. HOW WE USE YOUR PERSONAL INFORMATION

We will use your personal information to:

10.1.1 supply products/services;

10.1.2 process payment;

10.1.3 send marketing communications if you opted in (you can opt out at any time); and 10.1.4 share data with third parties in line with our Privacy Policy.

11. OTHER IMPORTANT TERM

11.1 We may transfer this agreement. We may transfer our rights and obligations under these terms to another organization. We will tell you in writing and ensure this does not affect your rights.

11.2 Transfers by you. You may only transfer your rights or obligations under these terms if we agree in writing.

11.3 Third party rights. This contract is between you and us. No one else has rights to enforce it.

11.4 Severability. If any part of these terms is found illegal or unenforceable, the remainder will remain in force.

11.5 Delay in enforcement. If we delay enforcing these terms, we can still enforce them later.

11.6 Governing law and jurisdiction. These terms are governed by English law, subject to your local mandatory rights. You may bring legal proceedings in the courts of England and Wales, or in the jurisdiction where you live (where applicable under consumer protection laws).

11.7 Alternative dispute resolution. ADR is a process where an independent body helps resolve disputes without court. If you are unhappy with how we have handled a complaint, you may wish to use an ADR provider. Where legally applicable, disputes may also be submitted for online resolution.

12. WEBSITE ACCESS TERMS

12.1 Website use. By using our site you accept these website terms. We may change these terms from time to time by publishing updated terms on our website.

12.2 Availability of the site. We may suspend, withdraw, or restrict access to all or part of our site for business or operational reasons. We do not guarantee uninterrupted availability.

12.3 Intellectual property. We (or our licensors) own all intellectual property rights in our website and content. All rights are reserved.

12.4 No commercial use without permission. You must not use website content for commercial purposes without a licence from us or our licensors.

12.5 Breach. If you print, copy, or download site content in breach of these terms, your right to use our site ceases immediately and you must return or destroy copies at our option.

12.6 Governing law. Website use and these terms are governed by English law, subject to your local mandatory rights.

12.7 Information only. Website content is provided for information only and is not advice. You should obtain professional advice before acting on any content. We do not guarantee that website content is accurate, complete, or up to date.