Raised in West London, Sarah studied at Kingston University, where she developed a passion for graphic design alongside a deepening love for fashion.

After a run of post-university roles that failed to inspire, she discovered Aimee Joyce London, and immediately connected with Aimee’s thoughtful, design-led approach to the brand. Knowing it was where she wanted to be, she joined the team and never looked back.

An animal lover at heart, her constant studio companion and partner in crime is her dog Ruby, whose creative input is often surprisingly on point. Pigeons are her spirit animal, and their protection is a cause close to her heart, a quiet reminder that beauty, character, and resilience are often found where you least expect them.