LEANORA SMEE X AIMEE JOYCE LONDON
Discover the ethereal beauty of the Leonora Coord by Aimee Joyce London. Crafted in delicately crinkled chiffon with a sculptural draped silhouette, flowing full-circle skirt and soft cascading drape, this romantic statement look was designed for unforgettable summer occasions and inspired by the timeless elegance of the Chelsea Flower Show.
CREAM DRAPED SKIRT
£450
Women’s Wear Boutique
Ready to wear by Aimee Joyce
Aimee Joyce London is a British luxury women’s wear boutique dedicated to refined tailoring, timeless elegance, and exceptional craftsmanship. Blending heritage-inspired design with modern femininity, the collections showcase sophisticated ready-to-wear pieces created for confident, elegant women. From luxury women’s tailoring and statement occasion wear to premium cashmere knitwear and polished outerwear, each women’s wear boutique garment reflects a commitment to quality materials, precision construction, and enduring style.
Rooted in the traditions of British craftsmanship, Aimee Joyce London’s, Women’s wear boutique, designs elevated wardrobe staples that transition effortlessly from professional settings to formal occasions. Structured silhouettes, feminine detailing, and refined finishes define a design philosophy that balances strength with grace. Whether dressing for work, special events, or everyday sophistication, the brand offers luxury womenswear that embodies confidence, versatility, and timeless appeal.
THIS SEASONS Signature accessory
Naturally polished, our handwoven bag captures the quiet elegance of sunlit city days
Our wardrobe essentials
The Draped Tee
Your Basic Tee, but elevated
The perfect tee to throw on and feel pulled together, from day into night
The bridal edit
ANNA ROSE O’SULLIVAN X AIMEE JOYCE LONDON
Brand ambassador Anna Rose O’Sullivan shares how fashion plays a vital role in her movement and performance, not just in how it looks but in how it makes her feel. What she wears influences how she connects with her body, shaping the way she moves and expresses herself both in rehearsal and on stage. She values freedom, form and fluidity, choosing pieces that move with her rather than hold her back. For her, well designed clothing becomes part of the performance itself, supporting a natural sense of ease, confidence and control as she shifts between strength and softness.
“It’s amazing wearing Aimee Joyce London, I always feel empowered, It makes me stand taller. The clothes give me the confidence to really move within myself.”
DRESSING FOR ASCOT
A message from our founder
My approach to my work and career has always been defined by a willingness to step beyond comfort and familiarity. I have consistently sought environments that challenge and stretch me, allowing experience to shape my practice rather than convention. This non linear path has become central to my identity as a designer, underpinning my values of independence, resilience and an unwavering commitment to women. At the core of my work is a desire to create for the woman within, designing not as costume but as an extension of self. I want my pieces to be lived in, to reflect identity rather than performance, and to foster a sense of connection that goes beyond clothing into something more like a shared language or community.
Spotted in the press
Our Women’s Wear Boutique’s
Notting Hill Gate
Our Boutique
Based in the heart of Notting Hill and Holland Park.
116 Kensington Park Road, London W11 2RW
Portobello Road
Our Atelier
Hand crafted in London at our Portobello Road Atelier