Meet the Muses

Modern Ascot dressing

Ascot is defined by tradition, with a dress code that calls for refined, considered styling. Dresses and skirts are worn at a modest length, while tailored sets offer a modern alternative to traditional occasionwear.

Tailored occasionwear with a modern edge

Aimee Joyce London focuses on structure, proportion, and clean lines. Corset-inspired silhouettes, tailored trousers, and refined shirts create a strong foundation for Ascot outfits that feel polished without excess.

Ascot outfits and race day styling

For Ascot and summer racing events, coordinated tailoring offers a modern approach to occasionwear. Structured skirts and tailored trousers can be styled with refined tops and lightweight jackets to create a cohesive, elegant look.

Designed for weddings and occasion dressing

Beyond race day, the collection is equally suited to weddings and mother of the bride or groom styling, offering a refined silhouette that feels both elevated and wearable.

A considered approach to occasionwear

Designed in London, each piece is created to be worn, styled, and revisited, offering modern, refined occasionwear with lasting appeal.