About Aimee Joyce London

Aimee Joyce London is a British luxury womenswear brand founded on the principles of craftsmanship, refined tailoring, and timeless design. With a focus on quality construction and heritage-inspired techniques, the brand creates sophisticated ready-to-wear collections that celebrate modern femininity while honouring traditional tailoring methods.

Each garment is designed to offer both structure and softness, balancing strong silhouettes with elegant detailing. From luxury women’s tailoring and statement occasionwear to premium knitwear and tailored outerwear, Aimee Joyce London delivers versatile pieces suited to professional wardrobes, formal events, and elevated daywear.

Defined by precision, premium fabrics, and enduring style, the brand’s design philosophy centres on creating luxury womenswear that empowers women through confidence, elegance, and effortless sophistication. Aimee Joyce London represents a modern expression of British luxury fashion, timeless, polished, and crafted to last.

Our Boutique and Studio

Aimee Joyce London’s boutique is perfectly situated just off Westbourne Grove, the prime destination for luxury boutique shopping in London’s vibrant Notting Hill. Just a short stroll from the iconic Portobello Market, renowned for vintage fashion, designer pieces, and luxury goods our boutique is at the heart of one of London’s most stylish districts.

Meanwhile, the Aimee Joyce London studio, where our made-to-measure collections come to life and our ready-to-wear designs are established is located just around the corner, close to the buzz of Portobello Market. In the heart of London, every piece is proudly crafted in the UK, ensuring the highest standards of quality, meticulous craftsmanship, and precise control over the design process.

If you’re in Notting Hill seeking British luxury womenswear, Aimee Joyce London offers a unique blend of heritage, fashion, and craftsmanship right at your doorstep.

Inspiration

Aimee Joyce London was born from Aimee’s cherished childhood memories at the Royal Opera House, watching ballet dancers embody both strength and grace. Inspired by that powerful duality, where poise meets femininity.

Aimee envisioned a fashion brand that would mirror that balance. From those early inspirations, she created Aimee Joyce London, where every design reflects the art of being both strong and feminine.

The brand’s collections embody that thoughtful balance, effortlessly merging powerful silhouettes with the epitome of elegance. In each piece, you’ll find Aimee’s passion for a woman’s ability to be both commanding and exquisitely feminine.

Meet the Team

Meet the faces behind Aimee Joyce London, bringing the vision to life.

Aimee Joyce

Creative Designer / Founder

Christiana

Garment Technologist

Sarah

Senior Brand Marketing Manager