UP TO
Ready to wear by Aimee Joyce
Aimee Joyce London is a British luxury womenswear boutique specialising in refined tailoring, timeless occasion wear and sophisticated ready-to-wear. Heritage-inspired design meets modern femininity through elegant silhouettes, premium fabrics and enduring craftsmanship.
The Long-sleeved Catherine dress
Original price was: $1,872.81.$1,498.25Current price is: $1,498.25.
THE LEONORA CO-ORD
CREAM DRAPED SKIRT
THIS SEASONS Signature accessory
Naturally polished, our handwoven bag captures the quiet elegance of sunlit city days
Our wardrobe essentials
The Draped Tee
Your Basic Tee, but elevated
The perfect tee to throw on and feel pulled together, from day into night
A message from our founder
Aimee Joyce
Creative Director & Founder
“At the core of my work is a desire to create for the woman within, designing not as costume but as an extension of self.
I want my pieces to be lived in, to re ect identity rather than performance, and to foster a sense of connection that goes beyond clothing into something more like a shared language or community”
Our Boutique
The bridal edit
ANNA ROSE O’SULLIVAN X AIMEE JOYCE LONDON
Brand ambassador Anna Rose O’Sullivan shares how fashion plays a vital role in her movement and performance, not just in how it looks but in how it makes her feel. What she wears influences how she connects with her body, shaping the way she moves and expresses herself both in rehearsal and on stage. She values freedom, form and fluidity, choosing pieces that move with her rather than hold her back. For her, well designed clothing becomes part of the performance itself, supporting a natural sense of ease, confidence and control as she shifts between strength and softness.
“It’s amazing wearing Aimee Joyce London, I always feel empowered, It makes me stand taller.
The clothes give me the confidence to really move within myself.”
DRESSING FOR ASCOT
The Long-sleeved Catherine dress
Original price was: $1,872.81.$1,498.25Current price is: $1,498.25.
Spotted in the press
Our Women’s Wear Boutique’s
Notting Hill Gate
Our Boutique
Based in the heart of Notting Hill and Holland Park.
116 Kensington Park Road, London W11 2RW
Portobello Road
Our Atelier
Hand crafted in London at our Portobello Road Atelier